● The most thorough HTTP Error Audit & Competitor Analysis on the market
Gap 1 — Broken pages & errors

Google is quietly deleting your rankings — one broken link at a time

Every dead link, every 404, every redirect chain and server error on your site is a small wound — and they add up fast. Visitors hit a broken page and leave for good. Google's crawler hits the same errors, decides your site is neglected, and stops trusting the pages that used to rank. You don't get a warning. You just watch traffic slide month after month and can't work out why — because these errors are invisible unless you go looking, and most people never do. Meanwhile the rankings you spent years building leak away through cracks you didn't know were there.

Find the cracks before they cost you: the HTTP Error Audit crawls your site and surfaces every broken link, 404, bad redirect and server error dragging you down — each one flagged in plain English with the exact fix, so you stop the leak before Google writes you off.

Find my broken pages →
Gap 2 — Competitor gap

Your competitor already knows why they're beating you — you're the only one guessing

The rival sitting above you in Google isn't luckier. They're doing specific things you're not — and right now you have no idea what. More content on the pages that matter, keywords you've never targeted, a structure Google prefers, technical wins you're missing. Every day you can't see the gap is another day you're fighting blind while they extend their lead, take the clicks that should be yours, and turn your customers into theirs. Hope is not a strategy, and "work harder" means nothing when you don't know what to work on.

See exactly what they're doing right: the Competitor Analysis puts your page side by side with the ones beating you and shows the concrete differences — content, keywords, structure, the gaps you can close — in plain English, so you stop guessing and start closing the distance.

Show me the gap →
Ask an AI about this site
See how the major AI systems describe this site — and whether they cite it as a source.
Free-to-try rollout — no account needed
Free to try right now — no account:
More audits are being opened up to try free — this keeps growing.

HTTP Error Audit and Competitor Analysis. Two tools, one URL, for real rankings.

Paste a page and get two things instantly: a full HTTP error scan covering broken links, 4xx and 5xx errors and redirect chains — plus a Competitor Analysis that benchmarks your site head-to-head against any rival domain. Every issue is explained in plain English with the exact fix.

Run a free HTTP Error Audit → Check Competitor Analysis See pricing

100 free points for new accounts · PAYG from £4.99 or subscribe from £14.99/mo · Credits never expire

4xx/5xx
HTTP errors detected per run
H2H
head-to-head competitor comparison
Free
HTTP error audit & competitor check
£4.99
pay-as-you-go — or subscribe from £14.99/mo
Why it matters

Google can't rank a site riddled with errors — or against a stronger rival

Broken links and server errors silently block rankings regardless of content quality, and flying blind against competitors means missing exactly where you're losing ground. The HTTP Error Audit finds what's broken on your site; Competitor Analysis finds where you're behind.

🕷

HTTP Error Audit finds what's broken

Full error scan — 4xx and 5xx status codes, broken internal and external links, redirect chains and timeout errors. Every issue is explained and ranked by impact so you fix what matters most first.

⚔️

Competitor Analysis shows where you stand

Benchmarks your site head-to-head against any rival domain — content depth, technical health and ranking signals — so you know exactly where you're ahead and where you're falling behind.

🎯

Prioritised fixes, not raw data

Critical issues are flagged separately from warnings so you triage correctly. No spreadsheets, no manual cross-referencing — just a ranked list of exactly what to fix first.

You stay in control

Flagged as a warning? Reprioritise it to Critical.

The HTTP Error Audit automatically ranks every issue by likely ranking impact. But you're not locked into its call. Know that a 500 error on a key page is costing you rankings right now? Bump it above everything else and the fix list reorders around it.

Flagged as low-priority but it's actually blocking a whole section of your site? Reclassify it as Critical. The audit rebuilds your prioritised fix list from your real page data, always accurate to your site.

Issue priority
Auto-detectedWarning
↓ you reprioritise toCritical ✓
Rebuilt withimpact score · fix order
Resultprioritised list ✓
Free HTTP Error Audit

Find every broken link and server error — free

The HTTP Error Audit crawls your site the way Google does, then flags exactly what's returning an error. It's the fastest way to see why your pages aren't performing — and it costs nothing to run.

  • Detects 404s, 500s and every other 4xx/5xx status code
  • Checks the signals Google needs for indexing
  • Shows redirect chains draining link equity
  • Tells you exactly what to add or fix, ranked by impact
Homepage status200 ✓
Internal linksvalid ✓
Canonical tagsvalid ✓
Redirect chains2 hops found
404 errors3 found
Competitor gapnot verified
Competitor Analysis

Know exactly where you're losing to the competition

Ranking well isn't just about your own site being clean — it's about being better than whoever's currently outranking you. That's where Competitor Analysis comes in: enter any rival domain and get a direct, head-to-head comparison. Our checker benchmarks your technical health against theirs, alongside your HTTP error scan, so you understand exactly where and why you're behind.

  • Checked automatically against the live competitor domain
  • Verified the way Google's ranking systems read both sites
  • Highlights every gap where the competitor is ahead
  • Covers technical health, content depth and error rates
Head-to-head check
# Competitor comparison
> Technical health, content, errors compared.
## Signals checked
HTTP errors · Content depth · Page speed
## What we check
Direct gap analysis between
your site and theirs.
Checked against
✓ Any competitor domain ✓ HTTP status codes ✓ Redirect chains ✓ Content depth ✓ Page speed signals
Beyond the basics

Not just error codes — the whole competitive picture

The HTTP Error Audit and Competitor Analysis cover the full set of technical and competitive factors in one run: 4xx/5xx error detection, redirect chain mapping, plus competitor content depth, page speed comparison and ranking gap analysis. That covers how Google actually judges your site against the field, not just the basics.

🚦

Error rate benchmarking

Error count, severity and frequency all feed into technical health. The checker flags where your site is underperforming against typical top-ranking competitors.

📈

Content depth comparison

Checks how your content coverage compares to the competitor's for the same target queries — a common gap that quietly caps your ranking ceiling.

⚡

Speed & performance gap

Compares page speed and Core Web Vitals against the competitor directly — the performance signals Google uses to break ties between similar pages.

50+ checks

One tool, every error and competitive signal that matters

Single page or full-site scan, the HTTP Error Audit and Competitor Analysis check every layer that determines technical health and competitive standing — from broken links to head-to-head benchmarking.

HTTP errors

404 Not Found · 500 Internal Server Error · 503 Service Unavailable · Timeout errors · Broken internal & external links

Redirects & structure

Redirect chains · 302s that should be 301s · Internal link equity · Sitemap validity · Broken canonicals

Competitor benchmarking

Content depth · Page speed · Technical health score · Ranking gap analysis · Error rate comparison

Performance

Core Web Vitals · Page speed · Render-blocking resources · Image optimisation · Mobile responsiveness

Content quality

Meta descriptions · Heading structure · Thin content detection · Accessibility issues

Security & trust

HTTPS validation · Mixed content warnings · Security headers · Privacy policy and contact info presence

How it works

URL in, fix list out — in minutes

Paste your URL

The tool crawls your live site — every page, link and status code — and optionally a competitor domain to compare against.

Run HTTP Error Audit or Competitor Analysis

Get a full error report, a head-to-head competitor comparison, or both together for the complete picture.

Fix by priority

Work through Critical issues first, then Warnings — each with a plain-English fix, ranked by impact.

Want the full detail? See how it works →
PAYG from £4.99
pay-as-you-go · no commitment · credits never expire
or subscribe from £14.99/mo
for regular users · cancel anytime
See all pricing
FAQ

Frequently asked questions

Straight answers about what the HTTP Error Audit and Competitor Analysis do, what they cost, and how to fix what they find.

What does the HTTP Error Audit check?

A full crawl of your site: broken internal and external links, 404 and 500-series status codes, redirect chains, timeout errors and orphaned pages with no inbound links. Every issue is ranked by likely ranking impact.

What does Competitor Analysis verify?

It benchmarks your site directly against any rival domain you enter — technical health, HTTP error rates, content depth and page speed — so you can see exactly where and why they're outranking you.

Is the HTTP Error Audit free?

Yes. A free scan is available with no account required. Premium plans unlock full-site crawling, higher daily audit limits and priority support.

How much does it cost?

It is pay-as-you-go from £4.99, or a subscription from £14.99 a month. New accounts get 100 free points, and credits never expire.

What's the difference between a 4xx and 5xx error?

4xx errors (like 404 Not Found) mean the request was understood but the resource doesn't exist or access is denied. 5xx errors (like 500 Internal Server Error) mean the server itself failed to process a valid request. Both damage crawlability and user trust, but 5xx errors are usually more urgent since they can affect entire sections of a site.

What causes a redirect chain and why is it a problem?

A redirect chain happens when one URL redirects to another, which redirects again, before reaching the final page. Each hop reduces the link equity (PageRank) passed through, silently weakening the destination page. The HTTP Error Audit identifies every chain and shows exactly which redirects to consolidate.

Is there a tool that finds broken links and server errors automatically?

Yes — the HTTP Error Audit crawls your entire site and surfaces broken internal and external links, 404 errors, 500-series errors and pages blocked from indexing, with a specific fix for each.

Can I check a competitor's site health directly?

Yes — both tools work with any publicly accessible URL. Enter a competitor's domain into Competitor Analysis to see exactly where they're outperforming you and what to fix.

Why does my competitor rank higher with a similar site?

The most common causes are a lower HTTP error rate, faster page speed, deeper content coverage, or a cleaner redirect structure. Competitor Analysis diagnoses all of these in a single free scan, head-to-head against their domain.

What is an orphaned page and why does it hurt SEO?

An orphaned page has no internal links pointing to it from anywhere else on your site. Google's crawler mostly finds pages by following links, so orphaned pages are rarely crawled, rarely indexed, and accumulate no ranking value regardless of content quality. The HTTP Error Audit finds every one.

Does the HTTP Error Audit work with WordPress, Shopify and other platforms?

Yes — it works with any publicly accessible URL regardless of platform, including WordPress, Shopify, Webflow, Wix, Squarespace and custom-built sites. No plugin or integration is required.

How often should I run an error audit or competitor check?

Run both after any significant site change, after each Google core update, and at minimum monthly. Score History logs every run so you can track improvements and catch regressions early.

How many competitors can I compare against?

You can run a head-to-head comparison against any single domain per scan. Run it again with a different competitor URL to build a fuller picture of the field you're actually competing against.

What tool do agencies use for error audits and competitor benchmarking?

Agencies vary by client size and whether audits need to run at scale or per page. For solo operators and smaller sites that want a full error crawl plus direct competitor benchmarking without manual cross-referencing, the HTTP Error Audit and Competitor Analysis cover both in one place.

How is this different from Google Search Console?

Search Console shows current index coverage and crawl errors but not how you compare to competitors. The HTTP Error Audit and Competitor Analysis complement it by providing the specific diagnostic detail and a direct competitive benchmark — the exact cause of each issue and the fix needed to resolve it.

Run a free HTTP Error Audit → Check Competitor Analysis See pricing
Guide

HTTP error fundamentals: why status codes decide crawl budget

By John Carlsson, Founder of AIWebPageSEO · Published 5 May 2026 · Updated 17 July 2026

Good content alone is insufficient to rank in modern Google search. Your server must also respond reliably, free of error status codes, and structurally sound in how it redirects. A single 500 error on a key page can cost significant crawl budget. A redirect chain of just two hops can drain significant link equity from your most important pages. Server reliability is the foundation everything else is built on — get it wrong and no amount of content quality will save your rankings.

Why status codes come before everything else

Google can only rank pages it can successfully fetch. If a page returns a 404, times out, or serves a 500 error intermittently, it is invisible or unreliable regardless of content quality. The HTTP Error Audit checks every page for exactly this, because polishing content on a page Google can't reliably reach is wasted effort.

What makes a site reliable

Three things do most of the work. First, a clean error rate: no unexpected 404s, no intermittent 500s, no timeout errors. Second, a clean redirect path: no chains, no loops, no unnecessary 302s where a 301 belongs. Third, competitive standing: knowing whether your error rate and reliability are actually better or worse than the sites currently outranking you.

The role of redirect chains

A redirect chain is one of the most common issues the HTTP Error Audit finds, and one of the easiest to miss manually. Each hop in a chain of 301s reduces the PageRank passed to the final destination. A single misconfigured redirect two years ago can still be quietly draining equity from your homepage today. The fix is always the same: consolidate every chain into one direct 301 to the final URL.

Competitor benchmarking and the bigger picture

For any site competing in a crowded niche, error-free crawling is only half the picture. Competitor Analysis benchmarks your technical health directly against a rival domain: their error rate, their redirect structure, their page speed. A site can pass every error check in isolation and still be losing simply because a competitor is faster or more reliable.

A practical HTTP error checklist

  • Run a full crawl and fix Critical issues first — 500-series errors and pages returning unexpected 404s.
  • Consolidate every redirect chain into a single direct 301 to the final destination.
  • Find and fix orphaned pages by adding internal links from relevant, high-authority pages.
  • Benchmark your error rate and speed directly against your closest-ranking competitor.
  • Re-run the audit after every significant site change and after each Google core update.

Done together, these steps remove the technical obstacles that suppress rankings regardless of content quality, and put competitive standing on the same solid footing. That is the whole goal of an error audit: not simply to find problems, but to clear the path for everything else to work.

Guide

HTTP errors and competitor benchmarking: the two pillars of technical standing

By John Carlsson, Founder of AIWebPageSEO · Published 12 May 2026 · Updated 17 July 2026

If you want to win a competitive niche, two things do most of the heavy lifting, and they solve two different problems. A clean error rate is a reliability signal: your site needs to respond correctly, consistently, every time Google's crawler visits. Competitor benchmarking is your compass: it is the single clearest way to know whether your technical health is actually good enough to win. Used together, they let you understand both how healthy your site is and how it stacks up against who you're actually competing with.

Error rate: the reliability layer

Your HTTP error rate sits across every page on your site — every 404, every 500, every timeout. It says “this site can be trusted to respond correctly” — consistently, on every request. Without that reliability, Google has to spend more of its limited crawl budget re-checking pages that might fail, and it can deprioritise a site that fails too often. With a clean error rate, Google trusts the site, which is why it is usually the single highest-impact fix for technical health. The one rule that matters most: fix 5xx errors first, since they signal the server itself is struggling, not just a missing page.

Competitor benchmarking: the whole-market signal

Competitor Analysis is the direct, head-to-head comparison between your site and any rival domain you choose. Your own error rate describes your reliability in isolation. Competitor benchmarking describes your reliability relative to the field: their error rate, their redirect structure, their page speed. Search results are heavy with competing pages, and Google has limited signals to rank between technically similar sites. A clear competitive edge cuts through that by showing you exactly where you're ahead and where you're not, weighted by the metrics that actually move rankings.

Why they work better together

The two signals reinforce each other. A clean error rate builds Google's trust in your site's reliability; competitor benchmarking then tells you whether that reliability is actually competitive, or merely adequate. A site with a low error rate and a confirmed edge over its closest competitor builds a strong technical position quickly, which is exactly when Google is most willing to rank it above the field. Neither signal alone guarantees ranking. The honest approach is to keep both in view — the low-cost, foundational work that every other technical SEO tactic builds on.

Checking and maintaining them

Both can be verified from real crawl data rather than checked by hand. A checker crawls your live site and, separately, a competitor's, then cross-references the two, flagging every error and every gap it finds. The work does not end at the first check. Your error rate should be re-verified after every deploy or major site change. Refresh your competitor comparison whenever a rival relaunches or you notice a ranking shift, so your picture of the field always matches reality.

Where to start

  • Run the HTTP Error Audit on your site to see what's returning errors or timing out.
  • Fix every 5xx error first, then work through 4xx errors and redirect chains.
  • Run Competitor Analysis against your closest-ranking rival to see the real gap.
  • Keep both in view, and re-check after any deploy, redesign or competitor relaunch.

Give Google a reliable site and give yourself a clear view of the competition. You remove most of the guesswork between your technical health and the ranking it deserves. That is the practical core of getting found, and staying ahead, in a competitive niche.

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